{"id":599,"date":"2018-06-21T19:29:00","date_gmt":"2018-06-21T19:29:00","guid":{"rendered":"https:\/\/roanecounty1.wordpress.com\/?p=599"},"modified":"2022-02-28T16:30:25","modified_gmt":"2022-02-28T16:30:25","slug":"more-visitors-are-soaking-in-roane","status":"publish","type":"post","link":"https:\/\/roanetourism.com\/blog\/2018\/06\/21\/more-visitors-are-soaking-in-roane\/","title":{"rendered":"More Visitors Are Soaking in Roane"},"content":{"rendered":"<figure id=\"attachment_600\" aria-describedby=\"caption-attachment-600\" style=\"width: 4032px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-600\" src=\"https:\/\/roanecounty1.files.wordpress.com\/2018\/06\/muir-fest-booth-sir.jpg\" alt=\"Muir Fest booth SIR\" width=\"4032\" height=\"3024\" \/><figcaption id=\"caption-attachment-600\" class=\"wp-caption-text\"><br \/><em>Soak in Roane booth at John Muir Fest (l-r): Marilyn Calfee, Roane Chamber Chair; Eddie May; Pam May, Vice President and Teresa Jackson, Member Services Coordinator, the Roane Alliance<\/em><\/figcaption><\/figure>\n<p>Four years ago Roane Tourism amped up our marketing program by first creating a more visual website &#8211; after all, people do come here because of the beauty.\u00a0 So this\u00a0 required photo and video shoots to capture life in Roane.\u00a0 Then we went to work marketing all over about how you could Soak in Roane (SIR), the first-ever tourism campaign\u00a0 that launched early spring with social media contests throughout the summer with SIR swag, a Jackson kayak from Uncle Lem\u2019s and a weekend stay in an RV from Caney Creek RV Resort.<\/p>\n<p>We created new visual media such as pull-up banners, post cards, visitors guide plus SIR t-shirts, stickers, koozies and bags.\u00a0 Not to mention, WBIR\u2019s spotlight on Watts Bar Lake in July, with a live remote for <em>Live at Five at Four<\/em> at Kingston\u2019s City Park. Whew!\u00a0 What a busy year!\u00a0 \u00a0But the amount of advertising even surprised us when it was all said and done.\u00a0 Take a glimpse as I flip through the <a href=\"https:\/\/youtu.be\/8RX_V3OdqTc\">2017 Media Marketing book<\/a>!<\/p>\n<p>And the numbers show those efforts are working.\u00a0 Comparing 2017 to 2013 (before we amped up the marketing program), visitor spending in Roane increased by $5.3 million, creating $380,000 more in local tax receipts that goes directly to our schools.\u00a0 Increasing visitors also provides more jobs in the hospitality businesses.\u00a0 In that same time, 70 more tourism jobs became available that provided $2.5 million in payroll.\u00a0 \u00a0So yes, we feel our efforts are working and can&#8217;t wait to meet even more visitors coming\u00a0to Soak in Roane!<\/p>\n<p>Want to know more about the Roane Alliance and how we work to increase Roane\u2019s economy?\u00a0 \u00a0Check out our 2017 Annual Report and visit <a href=\"http:\/\/www.VisitRoane.com\">www.VisitRoane.com<\/a> to learn more about tourism in Roane.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Four years ago Roane Tourism amped up our marketing program by first creating a more visual website &#8211; after all, people do come here because of the beauty.\u00a0 So this\u00a0 required photo and video shoots to capture life in Roane.\u00a0 Then we went to work marketing all over about how you could Soak in Roane<a href=\"https:\/\/roanetourism.com\/blog\/2018\/06\/21\/more-visitors-are-soaking-in-roane\/\" class=\"more-link\">Read More <span class=\"screen-reader-text\">More Visitors Are Soaking in Roane<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,13,14,18],"tags":[],"class_list":["post-599","post","type-post","status-publish","format-standard","hentry","category-soakinroane","category-roane-county","category-roane-tourism","category-watts-bar-lake","without-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/roanetourism.com\/blog\/wp-json\/wp\/v2\/posts\/599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roanetourism.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roanetourism.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roanetourism.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/roanetourism.com\/blog\/wp-json\/wp\/v2\/comments?post=599"}],"version-history":[{"count":1,"href":"https:\/\/roanetourism.com\/blog\/wp-json\/wp\/v2\/posts\/599\/revisions"}],"predecessor-version":[{"id":1191,"href":"https:\/\/roanetourism.com\/blog\/wp-json\/wp\/v2\/posts\/599\/revisions\/1191"}],"wp:attachment":[{"href":"https:\/\/roanetourism.com\/blog\/wp-json\/wp\/v2\/media?parent=599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roanetourism.com\/blog\/wp-json\/wp\/v2\/categories?post=599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roanetourism.com\/blog\/wp-json\/wp\/v2\/tags?post=599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}